March 1976 - Mercury Marine discontinued the manufacture of snowmobiles according to announcement of a company spokesman. According to Mercury, they will continue to provide service and parts to current owners and will honor warranty claims.
The spokesman said that the company's complete snowmobile inventory was sold out during the current season. He also said that negotiations with three snowmobile manufacturers were currently underway regarding the purchase of production rights for The Mercury Snow-Twister line.
Mercury Marine entered the snowmobile business in 1967, and according to the spokesman has sustained losses each year since that time.
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